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A social media content creator is not an influencer

I've been wanting to talk about this but I haven't been daring enough to do so.
It's quite controversial and it's not something that most can relate to or agree on.

I represent myself and nobody else.
It's my POV as an individual, it is not intended to offend anybody.
I have to put a disclaimer out first, lol.


I've been on the internet for about 14years now.
Not sure if blog was social media but I started blogging 14years ago,
I watched the whole 'social media' change.
Used to write bunch of meaningless crap and share pictures, lol.
I used to write almost everyday, that persistency tho hahaha.
Internet was my best friend because I was lonely as a teen going through family issues.
I got entertainment, I got music, I got everything on it.

After that, I got started with blogging for a small agency tapped into the blogging trend quite early,
subsequently worked with Nuffnang, the pioneer in SEA.

Everything evolves, social media evolved.
Facebook boomed, Twitter and Instagram came up.
(Poor famous people's old tweets getting dug out to be shamed.
I meant, seriously, what did you know when you were 14?)
Anyway, our attention span gets shorter and shorter as an internet user.
Most audience don't read blogs anymore, not even captions.
They move on to videos but videos can be a lot for them, hence INSTAGRAM STORY.
People don't even read captions anymore, they ask the same questions with answers in the captions.


What triggered me to write this post:
-I saw Gal Gadot's clip of famous celebrities singing "Imagine" together.
She got slammed real bad cuz PEOPLE think she's not doing enough for the covid-19 fiasco.
-A friend who unfollowed me (no hard feelings btw) as she thinks social media "influencers"
are toxic and she doesn't see a point supporting "influencers".
-I watched Jenn interviewing Jane just now, saw a comment saying
"hi Jenn, may I know what are influencers doing for covid19 other that doing live videos"
Fucking stupid, really, LOL.
Then what are you doing for covid19 sitting here and watching this live video?



I honestly think that most of y'all got the influencer title wrong.
I'll focus on the scene in Malaysia only cuz I'm not international, lol.

Celebrity/Actor/Singer/Models
-Mostly signed with a company
-Big part of social life is controlled/restricted
-Earning is meh and at least a 40% cut will be given to company
-Usually has makeup artist and hairstylist for styling
-Usually has an assistant/manager ( maybe not for the models )
I think the perk here is that not much creativity/pitching work needed to be done themselves.
-Filming is really really really not easy, it's tiring and draining

Blogger (almost non existent today)
-Plan/pitch what/how to write for a client
-Write
-Must have a lot of shit to talk about
-Must brainstorm ideas
-Take pictures
-Edit pictures, make the content more interesting
-Take videos
-Edit videos, make it more helpful
-Write, submit draft
-Social life isn't controlled/restricted
-Earning can be good but a cut usually goes to agency
-One man show, usually doesn't have an assistant/manager
-Usually annoying to other half/friends cuz their assistance is crucial like
helping you to get the right pic and all
-Do make up and hair themselves

Influencer
-Obama
-Greta Thunberg
Lol.

Social Media Content Creator (includes Youtubers and Tiktokers)
-Plan/pitch projects
-A lot of creativity needed to excel
-Take pictures
-Edit pictures, make the content more interesting
-Take videos
-Edit videos, make it more helpful
-Social life isn't controlled/restricted
-Earning can be good but a cut usually goes to agency
-One man show, usually doesn't have an assistant/manager
-Usually annoying to other half/friends cuz their assistance is crucial like
helping you to get the right pic and all
-Some hire part time photographer/videographer/video editor which can be costly
-Do make up and hair themselves


Coming back to my trigger points, lol.
Gal Gadot isn't even an influencer to begin with.
She is a movie star, a celebrity.
She might have a profession/career other than what she's known for, a movie star but
all I know of her is for that she's an entertainer.
She acts as Wonder Woman in my fav DC movies.
So what do you expect her to do?
Her main priority, I think, is to provide entertainment for us, that's what she excels at.
Yes, I do get it, celebrities get quarantined in their mansion with pool and gym+
What do you want them to do? Sell the house and feed other people?
Will you do that if you were Gal Gadot?
I wish I'm Gal Gadot and I live in a mansion too but...hopefully next life, haha.

Then, about a photographer whom I considered a friend.
She once helped me on a watch campaign shoot.
I offered to pay her for her service but she refused to accept, I'm grateful.
(In the end, I didn't get paid for this campaign as the European agency that engaged me,
filed for something like bankruptcy, they refused to pay influencers for the past year
but will pay influencers for the following year, the company is still in business
and they're good enough to get away without paying bla bla bla.
I didn't pursue. How? Hire a lawyer?
Cuz why? I'm just an "influencer" who posted two pictures, lol.)
Anyway, just to tell you one of the struggles I faced, I sometimes ended up not getting paid.
Lucky enough, my cost wasn't high for this one as my photographer didn't charge me.
So yeh, she wrote an article about how influencers are toxic, how much they get paid+
(I reckon) based on working with an "influencer" who I also know la.
I meant, no doubt, there are people who do easy work but if a client is willing to invest
without understanding how the whole thing works.
She is not the one to be blamed, she's not at fault, she just got lucky.


Sidenote: If you ask me do pretty girls get lucky?
I personally think some do, I meant, everything is possible in this world.
Sometimes I look at Kendall Jenner, I be like fuck how can she be so perfect.
I'm so envious but I'm not jealous.
I'm envious cuz I wish I'm pretty.
Jealous is like thinking that she doens't deserve a pretty face, fame, wonderful treatment.
That's jealousy, jealousy is the toxin, "influencers" are not the toxin.
She's a model to begin with, I follow her for her pretty face.
I don't follow her for her views on global warming.

Put your expectation right or maybe somewhere else.


Back to the topic
She talked about how clients/influencers are selling lipsticks like
"I wear this colour, I feel bold"
IMO, why not?
Like, really, why not?
We are all about feminism nowadays, equality, confidence.
Yes, it is oversold but
if a girl feels bold wearing a red lipstick, you go girl.
Cuz I genuinely feel that putting ono a lip colour is going to make me feel better.
Bare lips seem pale to me, I put on some lip colour to look better for myself.

It is just a lipstick.

Yet, if you don't think a lipstick can fix it all, get off beauty content medium
which she did, so she unfollowed all the Malaysian influencers.
I sincerely feel good for her that she's bold enough to walk away from what seems toxic to her.
It's something that I don't think I'll walk away from.
Even when I get older, I got a family, I probably still share stuff online, lol.




Choose your medium, the things you want to see/learn/look/read.

Don't give me crap like these "influencers" feeding audience toxin.
For example, a girl who flaunts her hot body and it affects/influences audience to
SUBCONCIOUSLY FEEL BAD ABOUT THEMSELVES or
automatically want to follow her and do whatever she did to have the body.

No.

A responsible "influencer" will put out content she deems fit.
An audience gets to pick what he/she wanna see/learn/look/read.
You can turn away from content you don't want to see.
If you're looking for deeper, intellectual content, get off Instagram and Facebook please.
People don't go on Instagram and Facebook to check the weather.
"Influencers" are not made to prove ALL the useful and right information to you.
Even Google and Wikipedia get it wrong sometimes, lol.
Instagram and Facebook are becoming more informative but..
they are still social media apps = entertainment.


Expectation is so sky high for "influencers" when they're not even real influencers.
A real influencer is like Obama, he's smarter and more experienced than most of the people
in the world to begin with.
I know there are many more world leaders like Bill Gates+, Obama is an easy example.
Even with Bill Gates, real influencer and philanthropist, still getting hate from people everyday.
The heck, you want to go to Gal Gadot's and ask her to solve world poverty problem?
Social media isn't for you then, go on netflix (not sponsored lol), watch the Bill Gates documentary.
How he funded and helped the poor to build toilets.
I think he also found a cure for polio.
He was already looking for a universal vaccine for flu, then this pandemic happened.
Ya, quit Instagram and Facebook, subscribe for Netflix maybe.



Some people seem to think that "influencers"MUST do more for EVERYONE.
For audience, for clients, for businesses, for ah gong, for ah ma, for kampung, everyone.
So many businesses have approached me to do free advertising.
I did help some but I didn't help some because who is going to help me? - I'm not asking for help,
I'm not doing ok but I'm ok :) and I'm grateful, I pray for everything to go back on track
4 months worth of campaigns have been canceled, I don't live on a fixed payroll.
No basics with my car loan, house loan, living expenses still on going,
got tax to pay just like everyone.
I'm not complaining because I have a roof over my head, I have food, 
I have time to go on app and sing karaoke.
I'm extremely grateful for comfort but I worked/work for it too.
Everyone works for their own comfort.
Everyone is affected.
I'm happy and thankful with our government helping people in need.
I also feel sorry for people who don't get enough help but please hang in there.
I have a friend who owns an event company, he had zero project since January and
he pays for 44staffs, but car loan, house loan, living expenses still on going,
got tax to pay just like everyone.
I also have another friend, he pays for 300 staffs and he's not collecting rent from his tenants for a month but car loan, house loan, living expenses still on going, got tax to pay just like everyone.
He's doing better in life but it doesn't mean he's not affected.
What he could do to give back is to feed 300 staffs and not collecting rent for two months.
Did he do enough tho? Did he not do enough just cuz he's richer?
I have a friend this, I have a friend that.
Everyone is affected.
With or without the pandemic, life is already not easy.
Instead of blaming others for not doing well enough,
perhaps we can be better ourselves/for ourselves/for the world.
Do our best, try our best.
Do not disregard other people's pain just because theirs are not as bad as yours.




"hi Jenn, may I know what are influencers doing for covid19 other that doing live videos"
She's doing exactly what she has to do at the moment, live videos, videos, pictures, content.
Are you sick of covid19 content on social media? Too much?
It means "influencers" are doing the right thing then, doing their job, spreading the word.
Making related content in creative ways to make you realize something you didn't realize before or
to entertain you, so you'll be good staying at home.
The whole social media is flooded with covid19 content.
Still not good enough?
Then, want to complain, want to see something other than covid19.
Then, ok, start making other content.
Then, get slammed for carrying on normal life and not giving shit about covid19, lol lol lol.
She's not wrong, he's not wrong, I'm not wrong, "influencer" has the responsibility, lol.



I said in a podcast before, I'm scared of the term "influencer" because it is widely misused.
Maybe we can start labelling the "influencers" as social media content creators
to avoid misconception and to manage expectation.
Social media started off as an entertainment.
People go on to kill time, to have a laugh, to be entertained.
Why are some people expecting social media to become Google or Wikipedia?


A social media content creator who has a high number of following=has influence.
I get triggered also whenever  I hear
"use your influence wisely, use your influence somewhere useful".
Waaaa, shit, if I'm a beauty influencer, of course I'm going to influence on beauty products right?
You sure you want me to share about my political view? You sure?
If I am a famous, handsome barista on Instagram, I got huge following,
must I come out with the solution for mask shortage and sanitizer shortage?
I can assure you that you do not want people who don't know shit to
start talking about important things.
This world will be chaotic with that.
Saw what Vanessa Hudgens said about covid19? Hahaha.
I'm not saying that "influencers" get a "ignorant" pass for not talking about important stuff.
I'm sure all the influential people do talk about important issues.
For example : Australian bush fire, being more eco friendly, covid19 awareness++
Chris Hemsworth (Thor) donated more money to bush fire than billionaire Jeff Bezos did.
Then, Jeff Bezos got slammed for not donating enough, LOL.
What is enough? Chris Hemsworth is Australian and he lives in Australian.
Of course, this has affected him more as it's closer to heart right?
It's great to me that both donated.
Some models got slammed for being more affected with the Notre Dame fire.
They got love for Paris because I think many models got their big break at Paris Fashion Week.
As long as "influencers" are responsible enough to share social message.
It's good enough, even if they don't, it doesn't mean they're wrong.
Ethics and obligations are two different things.




Young content creators usually have young audience.
Saw a pharmacist who is a content creator smiling and doing tiktok dance about covid19 deaths.
I meant, I personally think that it was insensitive and I'm older,
I don't belong to her young audience category.
I meant when i say young, it's like below 18.
I saw that her young audiences don't find it insensitive.
Yet, for me, I'm like this shit insensitive tho, no hate, but I'm outa here.
See, you can choose what you want to see/learn/look/read.
Don't put it on her, she can't please people aged 12-70, lol.
She got slammed quite bad and she removed the video really quickly.
Don't be so harsh, a reminder is welcomed but condemnation is hurtful.
Yes, we do need to take care of the youngsters' mind and not pollute them.
Everyone has to work together.
-"Influencers" are responsible to create somewhat appropriate content.
-Parents need to watch their kids.
-App ops/policies should be more strict.


SOCIAL MEDIA ISN'T AN ABSOLUTE LEARNING PLATFORM/MEDIUM.
There are many other platforms for different purposes.
Social media platforms are popular but it doesn't mean they're the only platform.
Choose your medium wisely.




Social media did take its toll on me.
I don't remember myself being an unconfident person before internet world.
Before internet, I wore specs, I dressed boyish, make up free, I still thought I was pretty, lol lol.
I used to share a lot on social media without limits.
Then, I learnt to not have too many opinions cuz whatever you do online, it stays on forever.

It's scary how everything can be offensive to someone.

Literally everything can be offensive.
I'm better, I'm quite confident nowadays haha but I don't blame social media at all.
I love doing this :)


Most people become more sensible as they grow.
My audience has grown with me too, haha.
Please be most people, please be sensible.
This world will be a better place.
Humanity will be better.

























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